Summary of the purpose of the cookie policy
This Cookie Policy explains how the chicken road website uses cookies and similar tracking technologies when you visit our pages. Pretty straightforward stuff, really. We want you to know exactly what’s running in the background when you browse - no surprises, no hidden scripts you weren’t told about. The policy covers what types of cookies we use, why we use them, how long they stick around, and what you can do if you’d rather they didn’t. Reading this takes maybe three minutes. It could save you a lot of confusion later.
What are cookies?
Cookies are small text files. A website drops them onto your device - your laptop, phone, tablet - and your browser stores them. Next time you visit, the site reads those files and remembers things about your previous session. Think of it like a sticky note left on your desk: it doesn’t do anything on its own, but it holds information someone wrote down earlier.
There are session cookies, which disappear the moment you close your browser. Then there are persistent cookies, which hang around for days, months, sometimes longer. First-party cookies come from us directly. Third-party cookies come from external services we’ve integrated - analytics tools, for instance. They all behave a bit differently, and we’ll get into specifics below.
How and why cookies are used
The chicken road game site uses cookies for a handful of distinct reasons. First, there are strictly necessary cookies - these keep basic functions running. Without them, the site honestly wouldn’t work properly. You couldn’t navigate between pages, preferences wouldn’t save, nothing would load right.
Then there are performance cookies. These help us understand how visitors move around the site: which pages get the most attention, where people tend to drop off, how fast things load on different devices. We use this data to fix problems and improve the experience. No personal details are attached - it’s all aggregated.
Functional cookies remember your preferences. Language settings, for example. If you’ve selected a specific display option, a functional cookie means you won’t have to set it again every single visit.
Finally, analytics cookies - provided by third-party platforms like Google Analytics - give us a broader picture of traffic patterns. Useful for planning. We don’t sell this data to anyone, and we don’t use it to build profiles on individual users.
Your rights
You’ve got real choices here. When you first land on the site, a cookie consent banner appears - you can accept all categories, reject non-essential ones, or pick and choose. It’s genuinely up to you. Changing your mind later is fine too; just clear your browser cookies or adjust settings through our consent tool.
Most browsers also have built-in cookie controls. Chrome, Firefox, Safari, Edge - they all let you block or delete cookies at the browser level. Keep in mind that blocking certain cookies may mean some parts of the site don’t work as smoothly. That’s just the trade-off.
Under applicable data protection law, you have the right to know what’s collected, to request deletion, and to withdraw consent at any time. We take those rights seriously.
Contact details
Questions about this policy? Something unclear? Reach us at contact@chickenroad-casino.uk. We try to respond within two business days, usually faster.
Effective Date
This Cookie Policy is effective as of January 1, 2026. We’ll update it if anything changes - and if the changes are significant, we’ll make that obvious rather than burying it in fine print.